Sample Vision Statements
How to Create a Mission Statement


All corporations and organizations need sample vision statements.

The vision statement evaluates the present situation of the organization then gives direction as to the desired destination of the organization which incorporates the company's vision and values. The vision statement gives the vehicle from where the organization takes aim of its objectives into forming a mission for itself and its embodiment.

The sample vision statements (see mission statement examples) and mission statements are very much complementary to each other but they differ to a certain degree.

The mission statement tackles the general objective of the business, a basic declaration of the organization's reason for existence. Usually, this statement will involve the inclusion of words that commits to come up with better products or services to the public on a continuing basis. As a point in fact, the mission statement deals with keeping up with certain norms and qualities.

Sample Vision Statements

Here are some examples from different companies:

  1. For Alcoa: At Alcoa, our vision is to be the best company in the world- in the eyes of our customers, shareholders, communities and people. We expect and demand the best we have to offer by always keeping Alcoa's values top of mind.
  2. For Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women- globally.
  3. For Caterpillar: Be the global leader in customer value.
  4. For Chevron: At the heart of The Chevron Way is our vision... to be the global energy company most admired for its people, partnership and performance.
  5. For Pfizer: We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.
  6. For Sears: To be the preferred and most trusted resource for the products and services that enhance home and family life.

The vision statement meanwhile, declares what the organization aspires to achieve and not what the status of the organization is. Sample vision statements reiterate the accomplishments of the organization with regard to meeting business standards and at the same time targeting objectives that elevate customer service to greater heights and giving a target accomplishment period.

The vision statement is actually a layout of values and principles. This values and principles declaration is a confirmation of the importance of the organization or company and the products and/or services it gives. This declaration is made short and concise. The same is true with the vision statement which is usually composed of a couple of sentences which defines the detailed objectives of the organization without mentioning how such objectives would be achieved. The sample vision statements allow flexibility for the organization to come up with separate strategies on how to meet its declared objectives.


Sample Vision Statements

Here are some examples from different companies:

  1. For Alcoa: At Alcoa, our vision is to be the best company in the world- in the eyes of our customers, shareholders, communities and people. We expect and demand the best we have to offer by always keeping Alcoa's values top of mind.
  2. For Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women- globally.
  3. For Caterpillar: Be the global leader in customer value.
  4. For Chevron: At the heart of The Chevron Way is our vision... to be the global energy company most admired for its people, partnership and performance.
  5. For Pfizer: We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.
  6. For Sears: To be the preferred and most trusted resource for the products and services that enhance home and family life.


How To Write A Vision Statement - Create a Mission Statement

  1. Review sample vision statements first before venturing to write your own.
  2. Make a list of your organization's objectives and values as the first step to the vision statement process.
  3. Confer with the management team and come up with a united statement.
  4. Formulate several brief vision statements and choose the most appropriate one as your vision statement.
  5. Do some market research on the effectiveness of your vision statement.
  6. Disseminate your vision statement to different mediums for your organization's stakeholders to digest.

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A vision is a statement describing the ideals and values your organization is striving to achieve. It should become a core value of all staff within the organization.quoted text