Sample Objectives for Campaigns and Strategies -
Why is Goal Setting Important
Sample objectives for campaigns and strategies:
Make your objectives: Specific, Measurable, Actionable, Relevant and Timely (S.M.A.R.T) where possible. For instance, your objectives may be related to:
- Increasing stakeholder awareness
- Improving team efficiency and productivity
- Gaining management sponsorship and buy-in
- Changing the perception of your team
- Improving team culture and behavior.
Sample objectives 1:
An internal brand campaign that will promote:
A 100% accuracy standard for 2004 and
A cost effective change solution that will drive attitude and behaviors towards living the value and standards.Sample objectives 2:
Re-energise the employees
Remind everyone they are part of a success story of the company, - a company that is growing and reinventing itself when the competition is downsizing
Encapsulate the success, energy and momentum in one word that will also contain a challenging message.
Objective 3:
To give recognition to Brokers for supporting the company’s total product range and to motivate Brokers to reach the next level through increased sales.
To project the perception of the company as a forward thinker.
To help you meet your objectives, list all of the guidelines that are applicable to the dissemination of communications messages within your team, eg:
- All messages will be audience-specific
- Every key message will be communicated formally
- Messages will be distributed through an appropriate channel
- The team will communicate what people need to know before they need to know it
- Communication will be tailored, based on what people need to know
- All critical communications must be approved by management prior to distribution
- Only the communications team will be able to distribute official press releases
- Project-wide meetings will be held at all important milestones
- Regular, unbiased reporting will be undertaken
- The project team will listen and act on feedback
Also refer to
Campaign Objectives for devising a campaign
Goal Setting Suggestions
Difference Between Goals and Objectives
Research
Target Market
Campaign Branding
Campaign Theme Ideas
Campaign Slogans
Timing
Evaluation
Also see these links:
- goal setting suggestions
- difference between goals and objectives
- generating new ideas
- strategic plan example
Goal setting suggestions
Goal setting suggestions in the workplace -
Goal setting suggestions, tips and techniques for the workplace for setting and managing your goals. When designing a communication campaign or behavior change strategy goal and objective setting are essential. Read more
Difference between goals objectives
Difference between goals and objectives -
What is the difference between goals and objectives? Although the two are connected they are in fact quite different and often times create differing results. Read more
