Purpose of a Mission Statement in the Workplace
The purpose of a mission statement in the workplace is to provide a statement about what the company is trying to accomplish on a daily basis.
Make your company's mission statement a valuable blueprint for your company's future What is the company trying to achieve? Both management and employees must work as a team to make the company successful.
A mission statement provides a plan of action for all to follow. The purpose of a mission statement in the workplace is to showcase the company's vision for success. But in order for it to work, it must be visible, actionable and used by all company employees in order to be considered valuable.
Tip: When you create a mission statement look at what has worked for other companies. Good mission statement examples include the Bank of America mission statement, Starbucks mission statement, Nike mission statement and Ford Motor Company mission statement.
Do your employees know your company's mission statement?
Yes, it's displayed on a nice plaque in the company breakroom along with other important information that most employees usually ignore. However, do your employees know it? Sadly enough, unless management uses communication methods that make your mission statement more prominent, the company's vision for success will only hang on the wall and collect dust. Make your employees notice it.
Get your employees involved
Discard the old mission statement and invite your employees to create a new one. No one knew or paid attention to the old one anyway. If you start a new mission statement campaign, this will draw attention to the new one as well as ensure that the employees will play an active part in its creation and implementation. Give a prize to the employee that crafts the best mission statement.
Now of course the average employee won't be able to create a mission statement unless he or she knows the company's vision. Use this campaign as a tool to explain the company goals.
