Nonverbal Communication in Business - Its Role and Effectiveness


Nonverbal communication in business is as important as verbal communication. In the business world, observing nonverbal communication and nonverbal gestures is critical in grasping the contexts of most business transactions. Nonverbal communication is usually the part of a broader scope of dialog.



People do their communicating on many levels and in many different ways. (Click here for more articles on effective workplace communication tools and techniques.) The effectiveness of the communication is determined by understanding these non verbal clues. When looking at nonverbal communication in business aspects such as voice tone and the non-verbal actions can have a larger impact on the conversation than the actual words used. Some of these are pretty obvious. Shifting your feet or tapping on the table would show that someone was nervous or becoming angry.

Changes in facial expressions and using gestures send out clues in the business setting.

Below are some of the standard beliefs regarding non verbal communication. These include facial expressions nonverbal communication, nonverbal sexual cues and can relate to gender and nonverbal communication. All nonverbal communication cues say something about the person doing the communicating.

Avoiding eye contact, covering your mouth with your hand and touching the nose are supposedly hints that the person is lying. If two men are talking and one shifts his weight from one foot to the other, he is marking his territory. Some will use preening activities like fixing their hair or pulling on a piece of clothing as a way to grab attention while speaking. Some go to the opposite extreme and give too much eye contact in order to trigger the emotion of trust. This, however will usually be ineffective and come across as being too intimate and make everyone around feel uneasy.

In a business setting a person can control what he says, but not pay enough attention to his non verbal behaviors. If his eyes are darting around while he is talking, he will not be trusted by the customer and the customer will not feel comfortable enough to make a purchase.

In nonverbal communication in business email is a form of nonverbal communication as it is not spoken. Get more information by clicking on this link nonverbal communication articles and barriers to business communication.

Since communication entails all the processes by which people influence one another. All actions and events communicate messages as soon as they are perceived by a human being. The perception ‘changes' the information in terms of the individual's comprehension thereby influencing him/her. This can be included in the definition of communication. Nonverbal communication in business has an impact on this.

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Definition of communication: Communication is a process of transferring information from one person or group to another.

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