Meaning of blogger, a definition
One of the types of effective communication
Evaluate blog
Meaning of blogger:
A blogger is defined as a person who writes a blog.
Turn your managers into bloggers for effective workplace communication. This is a really great tool.
Blog comes from the word weblog. It is like a journal or diary where a person writes about anything from events, what they did that day, important work information or even their thoughts about an issue. Text and images can be displayed in a blog as well as videos and music. Blogs can also include links to documents on your intranet or storage drive or to other useful information. Anyone can play the role of the blogger, it does not have to be a manager.
A blog is an effective method of workplace communication between management and staff. One of the types of electronic communication that have become an important marketing tool. One of my clients got each head of division to write a blog for the staff under them. This worked really well as daily issues were dealt with in a quick, effective way.
The managers kept their communications short and relevant. The human resources manager and public relations officer formulated a set of guidelines for the sswto follow so that there was uniformity in the style and tone of the blog. Managers have to find new clever communication techniques by using various types of effective communication in order to keep staff interested and engages.
Each manager ensured that all information was relevant and of interest specifically to those staff members. This built up. These blogs had a high readership. Because the information was interesting and important to the staff members they would discuss issues among themselves and spread the word even further.
Within two weeks every staff member was reading the blogs.
Staff members were often overheard talking about the issues mentioned in the canteen and during tea breaks.
It got people thinking about issues and discussing them. This linked in with the suggestion box. These managers included competitions and challenges between other departments. This healthy rivalry spread the word even further and got people talking even more.
What we have found works particularly well is a friendly, chatty style of writing for a blog. Formal writing with long, complicated sentences lose the staff member’s interest quickly. So, as a blogger remember to keep it short and to the point. The meaning of blogger also includes the process of updating and adding new blogs.
One client regularly holds brainstorming sessions with staff members and then develops humorous or funny content around that for the blog – while making sure that important information is communicated at the same time. Once he started doing this he found that readership increased by 22%.
Read this case study on a campaign that used blogging effectively.
The meaning of blogger target audience refers to the readers of the blog.
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