Define Integration, is role in changing workplaces and Decreasing Management Resistance to Change
What is integration? One can define integration as the process of integrating or combining previously separated groups or companies.
Workplace communication campaigns are needed when 
two companies join or merge. A great deal of uncertainty is created during the integration. The process often entails retrenchments or demotions.
A clear, well structured workplace communication campaign will deal with all the queries and concerns the workforce may have. It will create open two way communication between management and staff from both merging or integrating entities.
A buddy system can be introduced where four staff members - two from each company team up and sit together in close proximity. They then share knowledge and systems. Workplace communication techniques like this help to ensure an effective, smooth transition. This is just one of many activities that can be done.
Communication in an organization during this time of change is imperative.
Communication tools include employee recognition letters and employee feedback programs to keep employees informed.
Management should also be shown how to write a reference letter to assist employees who have been retrenched or who take voluntary severance packages to find new employment. Management should clearly define integration to their staff so that they understand what it is and what the process entails.
Challenges in the new environment can include cultural diversity in workplace.
A campaign should be devised that uses various types of electronic communication and other forms of communication. Quantity of information and communication during these processes is more important than quality of information. Employees must be informed of developments timeously as they occur. Define integration for your staff so that they understand what the process entails.
There are many types of effective communication campaigns that will assist with behavior modification education for new roles in the new integrated organization. This will prevent gossip in the work place and incorrect information being disseminated.
Effective communicate strategies with techniques for effective communication are necessary for all levels of staff as companies often experience a great deal of management resistance to change. One of the functions of communication is to allay fears and to pacify all concerned.
The new entity will need its own vision and values to be established. See mission statement examples to assist the brainstorm process when creating a mission statement or vision statement.
In addition other policies such as corporate whistle blowing, safety etc will need to be established for the new merged company.
