Business Communication Definition - Improving Staff Understanding with Effective Communication
Business communication is defined as the imparting or exchanging of information and the sharing of ideas or feelings. It entails the process of creating meaning.
In short communication includes all the processes by which people influence one another. All actions and events communicate messages. The perception ‘changes' the information in terms of the individual's comprehension thereby influencing him/her. This can be included in the definition of communication.
Business communication includes three types of communication:
- Linear communication, one-way communication from one person to another.
- Interactional communication, or two-way communication with feedback.
- Transactional communication builds on interactional communication. This is communication in a relationship between two or more people. Instead of a two-way flow we have simultaneous things going on all the time, some verbal, some nonverbal.
Both styles are used in different ways in employee engagement models and play an important role in change management in organizations. Many types of communication techniques such as viral marketing examples, grapevine communication and general workplace communication methods can be used.
According to the business communication definition there are many ways to communicate in the business world. It is important to pay attention to the details as you can say a great deal without even speaking a word. Business communication comes in many forms but for the most part it comes down to verbal and non-verbal communication.
The way you communicate with those around non-verbally for instance can convey a very negative, or positive message. This can affect your job as well as the company for which you work. An employer doesn't want an employee to slouch or act disinterested in their job as this shows that the employee doesn't really care about their work or those around them. The same goes for appearance and how you speak to those around you. Someone who shows up for work in wrinkled, stained clothes, shows little respect for the company they work for.
A well dressed person, with good posture who maintains good eye contact with others while engaged in conversation or while in a meeting will come across as confident and professional. While non-verbal activities such as looking at your watch during a meeting will portray a negative impression of being bored and disinterested.